Old-fashioned job listings simply don't work anymore. Recruiting today is all about social media — the origin where prospects go, link up, and form opinions regarding your employer brand.

The job hotspot is LinkedIn. To get good hires, however, you must make your posts personalized. Share real-life stories, call out employees, and join the conversation to make your HR brand credible and popular.

Instagram is a visual playground for employer branding. Use it to open up your workplace culture to real Reels, raw team moments, and behind-the-scenes moments. Authenticity attracts candidates who want something more than a job — they want community.

Facebook and TikTok are tools that provide alternative means of expressing your company's personality. Short, entertaining clips on TikTok of office experiences appeal to younger career seekers. Facebook can still be used to reach larger audiences.

As Top4Smm Chief Marketing Officer Stephan Tsherakov puts it, "HR branding is no longer a choice — it's imperative to attract, engage, and retain talent."

Social Media Hiring: Where Talent Sourcing and HR Branding Collide
Old-fashioned job listings simply don't work anymore. Recruiting today is all about social media — the origin where prospects go, link up, and form opinions regarding your employer brand.
The job hotspot is LinkedIn. To get good hires, however, you must make your posts personalized. Share real-life stories, call out employees, and join the conversation to make your HR brand credible and popular.
Instagram is a visual playground for employer branding. Use it to open up your workplace culture to real Reels, raw team moments, and behind-the-scenes moments. Authenticity attracts candidates who want something more than a job — they want community.
Facebook and TikTok are tools that provide alternative means of expressing your company's personality. Short, entertaining clips on TikTok of office experiences appeal to younger career seekers. Facebook can still be used to reach larger audiences.
As Top4Smm Chief Marketing Officer Stephan Tsherakov puts it, "HR branding is no longer a choice — it's imperative to attract, engage, and retain talent."
Social hiring is transforming the manner in which organizations find talent. It's exposure, authenticity, and engagement – before even the hiring process starts. Make social hiring your strategic move.

Get more tips at our team hub — your behind-the-scenes pass to next-level HR branding.

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